Hello Kitty x Marshall Columbia
The Hello Kitty × Marshall Columbia collaboration celebrated Hello Kitty’s 50th anniversary through a nostalgic yet distinctly grown-up lens. Marshall Columbia designed three variations of his signature Poppy purse featuring Kuromi, Keroppi, and Hello Kitty, along with four plush wallets inspired by My Melody, Hello Kitty, LittleTwinStars, and Keroppi, and a limited-edition Hello Kitty silk scarf. The capsule reimagined beloved Sanrio characters through Columbia’s playful, sculptural aesthetic — merging childhood joy with bold, collectible accessories built for a new generation of fans.
Season: Fall 23
Role:
- Design Collection
- Creative Direction
- Production Manager
- Product Development
- Technical Design
- Graphic Design
- Pattern Making