SPECIAL PROJECTS
Melissa
Cash App
Hello Kitty
Disney
Through collaborations with brands such as Disney, Hello Kitty, Cash App, and Melissa, I’ve been able to push my vision further — designing products and directing campaigns that bring the playful world of Marshall Columbia to new audiences.
Cash App x Marshall Columbia
The Cash App × Marshall Columbia Pink Capsule transformed finance-brand minimalism into bold lifestyle fashion. Launched in Fall 2023 as part of Cash App’s “Pink Drop,” the capsule fused practical utility with the cheerful, subversive voice of Marshall Columbia — delivering limited-edition pieces like hoodies, cargo pants, plush wallets, a puffy handbag, a skateboard deck, and accessories, all drenched in Cash-card pink. Alongside the apparel and accessories, the collaboration rolled out a special-edition Pink Cash Card customized with Marshall Columbia’s signature graphics — butterflies, snails, flowers, hearts, and more — turning a mundane financial tool into a playful fashion statement.
Office Magazine: Pink is the New Green: Marshall Columbia x Cash App
Season: Fall 23
Role:
- Design Collection
- Creative Direction
- Production Manager
- Product Development
- Technical Design
- Graphic Design
- Pattern Making